The team have a broad range of sector and industry experience - it's all part of the 'wisdom cocktail'. Here are some examples of projects we're particularly proud of...
IHE's Guidelines for Motorcycling
Mike was the Managing Editor of the first version of this ground-breaking publication long before he set up The Wisdom Factory and we were delighted to helm the update. The award-winning Guidelines were first published in 2005 and are regarded as ‘best practice’ both nationally and internationally.
We also did the technical, legal and policy research for the update. A key part of the editorial role was project managing and coordinating contributions from a large team of experts including the Motor Cycle Industry Association, Motorcycle Action Group, Institute of Advanced Motorcyclists and leading road safety consultants. All practical advice in the guidelines had to communicated clearly and coherently.
The guidance for transport professionals is now available on a brand new multi-platform website.
What they said:
Many thanks for all your hard work in delivering the content to its final superb standard ~ we couldn’t have done it without you.
Tony Sharp, Institute of Highway Engineers
Colmore Food Festival
For several years Colmore Business District has commissioned us to independently collect data and analyse the behaviour, feedback and ideas of their food festival attendees. This isn't any old market research. We understand the logistical and commercial considerations of business improvement districts and so our reports and conclusions are focused, relevant and valuable.
Perrott's Folly - A volunteer's perspective
Trident Housing Association commissioned us to perform some research for them and run a short marketing campaign in conjunction with Hidden Spaces around Perrott’s Folly, a Grade II listed building in Edgbaston. The data was used to create a volunteer support network for the building and the marketing campaign was used to ensure engagement with the local and built environment communities.
What They Said
'The work of The Wisdom Factory and Birmingham's Hidden Spaces was invaluable in undertaking research and marketing activities in our campaign to create a volunteer network around one of Birmingham's most beautiful heritage sites. The mix of digital engagement and data collection ensured the campaign was a success.
Bid Writer at Trident Housing Association